This page is all about insights from our research.

Looking for the B-Lab about page? Click here here for ‘Why We Exist’.

🧠 Built for bold minds and curious thinkers.

You don’t need more content.
You need a better system for your thinking.

This is about discovering patterns that click.
Systems that evolve as you do.
Ideas you didn’t know you needed —
until they land just right.

The Upgrade Loop is a weekly mental evolution.
Your way to move faster than the world does.
Fast insights, sound-driven sessions,
and frameworks that feel like you always knew them.

This isn’t about consuming more.
There’s no shortage of ideas.

What’s rare is structure.
Clarity that compounds.
Mental models that evolve.
Systems that sharpen the more you use them.

That’s what this is.

🧭 Who This Is For

You’re already sharp and successful.
You probably lead people, build systems, solve problems, or make calls under pressure.

But staying sharp today takes more than ambition.
It takes tools that update your cognitive architecture.

If you:

✅ Lead in volatile environments.

✅ Make high-stakes decisions.

✅ Solve hard problems.

✅ Think in systems.

✅ Hate fluff, love frameworks.

✅ Want smarter ways to adapt, not just react.

You’re in the right loop. This is designed for you.

🔁 What You Get Every Week:
A Thinking Upgrade.

The Upgrade Loop is a weekly drop of science, sound, and research based insights.

It’s more than a newsletter — it’s an upgrade for your brain, built on real-world research in neurostrategy, decision science, and mental performance.

Each week delivers:

🔁 The Loop
3-minute insight drops that reframe how you think, see, and act.

🧪 Fieldwork
Strategy essays + mental models from deep research and real-world systems.

🎧 Sound Sessions
Neuroscience-based Pomodoro-style soundscapes built for deep work and reset.

🎙️ Podcast
Audio and video episodes that trigger insight and sharpen how you think.

🕒 Posting Schedule

Every Monday (AEDT), you get the full system drop.
One package. All at once. No fluff. No waiting.

🟢 All Subscribers Get:
Enough to spark insight, shift perspective, and start the upgrade cycle.

❓ The Weekly Spark
One big question, one sharp take to open the loop.

🎧 The Podcast
Short binge-able audio drops to reset your mental frame mid-scroll.

🧠 The Model Walkthrough
A new visual model, explained fast — because smart ideas stick better when you see them.

🎥 The Video Brief
Straight-talking, investigate insights in under 10 minutes.

🔒 Paid Subscribers Get:
Everything above, plus the full system — for thinkers who want structure, not just sparks.

📘 The Drop
A deep research-based exploration of the weekly spark — delivered with structure, not noise.

🌀 The Drift
Builds off The Drop to push the idea further — revealing where it moves next, and how it starts to show up in the real world.

🎧 The Soundscape Session
One 22-minute audio ritual (Pomodoro format). Spoken mantra version + instrumental. Built for focus, grounded in neuroscience.

All original.
Nothing recycled.
Just original thinking, released as a single content drop to your inbox.

🧬 Why This Is Different

This isn’t coaching.
This isn’t lifestyle advice.
And it’s definitely not productivity fluff.

The Upgrade Loop is precision-crafted mental architecture — rooted in original cognitive research, designed for high-functioning decision environments, and pressure-tested in the real world.

It’s built by a neurostrategist and systems thinker with 15+ years in global consulting, neuroscience, and competitive systems design — someone who’s worked with top global founders, operators, and executive teams navigating high-stakes complexity.

This isn’t content.
It’s an evolving thinking system —
Built for clarity.
Delivered with rhythm.
Designed to evolve how bold minds operate.

👤 ABOUT THE CREATOR

Meet Dave Morris:
Neuroscientist, Strategist,
and Creator of The Upgrade Loop.

Strategy isn’t a plan — it’s how you think under pressure.
Let’s make that your advantage.

Dave Morris is a neuroscientist and business strategist whose research reframes cognition as the next frontier of strategic advantage.

With 15 years advising global corporations and government leaders in market analysis, executive upgrades, and competitive strategy design, Dave created the Upgrade Loop to answer one question:

How do we design systems that help people think better — under pressure, at scale, and in real time?

Dave leads B-Lab, a neurostrategy research lab exploring how attention, alignment, and cognitive performance can be measured, improved, and engineered into organisational systems to create sustainable competitive advantage.

Dave holds degrees in business and neuroscience, and his current PhD in organisational neuroscience (neurostrategy) investigates the intersection of decision science, cognitive performance, and neurotechnology.

Dave’s work blends deep research, mental model design, and decision architecture to help leaders and bold thinkers upgrade how they think.

This isn’t content. It’s a loop-based mental upgrade — backed by science, built for impact.

🚀 JOIN THE LOOP NOW!

Don’t just collect content.
Upgrade your thinking.

Subscribe for weekly drops of science, sound, and systems — designed to help you think faster, decide sharper, and move through complexity with clarity.

🧠 Start the Loop
Free to start. Built to evolve.
Your mental upgrade begins here.